ONE BRIEF. A CLEAR PRODUCTION PROCESS.
How Our City Filming Process Works
From location brief and quotation to on-site filming and agreed delivery, see how WalkGraphy coordinates original walking tours, timelapse and city photography.
The full workflow
Commission city footage without managing every detail yourself.
Our job is to make your requirements clear enough to plan, price and execute: what should be filmed, where, how it should look, and what rights and files you expect to receive.
Tell us what success looks like
Share your destination, reference examples, target platforms and must-have shots before discussing equipment or scheduling.
Know what is included
The agreed quotation describes intended coverage, production assumptions, deliverables, timetable and any relevant exclusions.
A single point of contact
We work with the available on-location production arrangement for the agreed project, reducing fragmented communication.
Six clear stages
From enquiry to usable footage.
Each step addresses a different risk in commissioned city content: unclear references, unsuitable access, missing coverage or uncertain usage terms.
Share your production brief
Tell us the city, exact route or subjects, reference links, purpose, desired duration, technical requirements and target date.
Review feasibility
We assess the location, suitable filming resources, light and weather considerations, access constraints and any permissions that may be needed.
Agree the quote and scope
You review the proposed deliverables, rights, costs, schedule, assumptions and possible revisions before proceeding.
Prepare the on-site plan
We align shot priorities, route, filming windows, file settings and practical contingencies with the assigned production resources.
Film and review
The filming is carried out to the agreed scope. Any preview or revision stage follows the specific project arrangements.
Deliver the agreed assets
We provide the specified files through the agreed handover process, alongside confirmation of the usage terms.
What to send us
The brief that saves the most back-and-forth.
You do not need a production document with technical jargon. A small number of practical decisions makes the difference.
- City, country, districts and route or location references
- Walking tour, timelapse, photography or a combined assignment
- Estimated recording length or requested number of finished assets
- Horizontal versus vertical format and relevant technical specifications
- Examples of camera movement, pace, image treatment and sound
- Target platform and editorial, promotional or advertising use
- Preferred time of day, season, date and time sensitivity
- Exclusivity, licences, releases or permissions that your use may require
What happens before filming
Practical production begins with location reality.
A location can look ideal in reference footage and still be unsuitable at the requested time. We review the factors that materially affect the planned result.
Continuity takes planning
Walking routes must account for crossings, restricted entrances, heavy pedestrian flows and whether filming can remain continuous.
Conditions shape the image
Sun angle, weather, crowds, available light and ambient sound influence a city recording. Exact conditions cannot be guaranteed.
Rules vary by place and use
Some properties or authorities require advance approval, especially for commercial work or specialised equipment. Necessary permission arrangements belong in the agreed project scope.
Files, review and handover
Define what “delivered” means for your project.
A one-hour camera recording is different from one hour of publishable footage. Original media, selected clips, a colour-treated edit and finished photography are different deliverables.
| Item | What to clarify |
|---|---|
| Files | Video container and codec where relevant, resolution, orientation, frame rate, photo format and transfer method |
| Duration | Total recorded time, uninterrupted shot requirements and minimum accepted usable footage |
| Sound | Natural ambient audio, audio removal or treatment, and handling of incidental copyrighted music |
| Review | Whether an initial review stage applies, included changes and the acceptance process |
| Delivery | Target dates, large-file transfer, naming conventions and any archiving arrangement |
Only the specific items agreed in the quotation and project terms form part of the confirmed deliverables. Explore production standards.
Commercial use and rights
A licence should match what you intend to publish.
We distinguish access to the production file from the scope of permission to use it. Requirements can differ for a monetised travel channel, advertising campaign, documentary or resale.
Describe intended use
Identify publication channels, advertising versus editorial contexts, territory, duration, sublicensing and adaptation needs.
Make it explicit
If you need exclusive footage, confirm the precise assets and scope of exclusivity in writing before the order is accepted.
Check the scene
Identifiable people, music, artwork, trademarks and restricted property may call for additional review or permission.
What affects the quote
No surprises from an undefined shoot.
A tailored quotation should reflect the production requirements rather than a generic price detached from the location and usage.
- Number of locations and geographical distance between them
- Type of footage, required duration and coverage complexity
- Crew availability, equipment and production time
- Permit requirements, location fees and access restrictions
- Travel or local transport arrangements
- Editing, selection, sound treatment and photo retouching
- Usage rights, licensing scope and possible exclusivity
- Delivery schedule and agreed review requirements
Before you start
Helpful answers for first-time buyers.
Can I brief WalkGraphy from another country?
Do you provide a guaranteed filming date?
What if rain or access restrictions affect the plan?
Can I request revisions?
When are usage rights confirmed?
Ready to begin?
Your next location is one brief away.
Tell us the city, the type of content and the publication plan. We will review the feasibility and the next steps for a defined production request.